Top Things to Do in Seoul: Your Ultimate Travel Guide

Gyeongbokgung Palace, also known as the “Northern Palace,” is the largest and most iconic royal palace in Seoul. Built in 1395 during the Joseon Dynasty, it served as the main residence of Korean kings and the administrative center of the government. Visitors can explore the palace’s grand halls, beautifully landscaped gardens, and historical exhibitions at the National Palace Museum of Korea and the National Folk Museum located on its grounds.

A must-see feature is the Changing of the Guard ceremony, held twice daily, which showcases colorful traditional uniforms, drums, and martial displays. Guided tours are available to help visitors understand the palace’s historical significance and architectural beauty.

Tips for visiting: Arrive early to avoid crowds, wear comfortable shoes, and consider renting a hanbok (traditional Korean attire) for a truly immersive experience. The palace is conveniently located near Gwanghwamun Square, making it easy to combine with a walking tour of central Seoul.

Nestled between Gyeongbokgung and Changdeokgung Palaces, Bukchon Hanok Village is a living museum of traditional Korean houses called hanoks. Unlike other historical sites, Bukchon remains a residential area where locals live, making it a unique cultural experience for visitors. Wandering through narrow alleyways lined with hanoks, you’ll find tea houses, craft workshops, art galleries, and boutique shops selling handmade souvenirs.

Photography enthusiasts will delight in capturing the blend of traditional architecture with modern city backdrops. Guided walking tours are available to learn about the history of hanoks and the village’s cultural significance. Visitors can also participate in hands-on experiences like calligraphy classes or traditional Korean cooking workshops.

Tips: Visit early in the morning for peaceful exploration and to avoid large tour groups. Respect the residents’ privacy and refrain from entering private homes. Combine your visit with Insadong, which is a short walk away and full of antiques, art galleries, and traditional eateries.

Perched atop Namsan Mountain, N Seoul Tower offers breathtaking panoramic views of the entire city. Standing at over 480 meters above sea level, it’s one of the best places to witness Seoul’s skyline, especially at sunset or during nightfall when the city lights up. The tower features an observation deck, digital observatories, restaurants, and the famous “Locks of Love” area where couples leave padlocks as a symbol of their affection.

Visitors can take the Namsan Cable Car or hike up the scenic Namsan trails to reach the tower. The surrounding park is perfect for leisurely walks, picnics, or photography. Seasonal events, such as cherry blossom viewing in spring, make the visit even more special.

Tips: Purchase tickets online to avoid queues, bring a camera for panoramic shots, and combine your visit with Namsan Park’s walking trails for a full-day adventure.

Myeongdong is the ultimate destination for shoppers and food lovers. This bustling shopping district is home to high-street fashion, K-beauty stores, international brands, and an endless array of street food stalls. Try Korean snacks like tteokbokki (spicy rice cakes), hotteok (sweet pancakes), and gimbap while exploring the vibrant streets.

Beyond shopping and snacking, Myeongdong is great for people-watching, discovering quirky cafes, and catching live performances on weekends. Beauty enthusiasts can find exclusive Korean skincare products, often with free samples, making it a favorite for international tourists.

Tips: Visit in the evening to experience the lively nightlife and street performances. Keep an eye on seasonal sales and bring cash for street food vendors.

Dongdaemun Design Plaza (DDP) is a futuristic architectural icon designed by Zaha Hadid. Known for its flowing, curvy structures and LED light displays, it hosts art exhibitions, fashion shows, design markets, and night markets. DDP is a hub of modern creativity and innovation, perfect for architecture enthusiasts, photographers, and culture seekers.

Nearby Dongdaemun Market is ideal for late-night shopping, offering everything from textiles to fashion accessories. The area is lively after sunset, with street performers and pop-up exhibitions adding to the atmosphere.

Tips: Visit during the evening to see the LED rose garden installation and explore night markets. Photography enthusiasts should capture both exterior and interior architecture.

Insadong is the cultural heart of Seoul, offering a blend of antique shops, art galleries, traditional tea houses, and street performers. It’s the perfect place to immerse yourself in Korea’s art, crafts, and culinary traditions.

Visitors can purchase handmade souvenirs, Korean ceramics, traditional paintings, or enjoy a cup of tea in one of the quaint tea houses. Street food and small eateries serve authentic Korean snacks, making Insadong a feast for the senses.

Tips: Explore on foot and allow time to browse the many alleys. Visit during weekdays to avoid weekend crowds. Combine with Bukchon Hanok Village for a full cultural experience.

Hongdae is Seoul’s creative and youthful hub, famous for street art, indie music, live performances, and nightlife. Cafes, boutiques, and themed bars line the streets, making it a perfect spot for exploration and entertainment.

The Hongdae Free Market, held on weekends, showcases handmade crafts by local artists, while live music performances bring the streets to life. The area is also known for its vibrant nightlife with clubs and pubs catering to young travelers and locals alike.

Tips: Visit in the late afternoon to enjoy street performances, then stay into the night to experience the nightlife. Photography is encouraged in mural alleys but be respectful of artists and performers.

Cheonggyecheon Stream is an urban oasis flowing through the heart of Seoul. This 11-kilometer-long stream features walking paths, waterfalls, art installations, and historical markers. It’s perfect for a relaxing stroll or a peaceful break from the city hustle.

The stream is beautifully illuminated at night and hosts seasonal events like lantern festivals. Nearby attractions include Dongdaemun, Gwanghwamun, and traditional markets, making it easy to combine a visit with other sightseeing spots.

Tips: Start from Gwanghwamun or Dongdaemun entrances and walk along the stream. Bring comfortable shoes and a camera for scenic shots.

Naksan Park offers a peaceful retreat from the urban chaos, with hiking trails, panoramic city views, and colorful murals. The park is part of Seoul’s fortress wall, providing both historical context and scenic beauty.

Hikers can enjoy short trails suitable for beginners or longer paths for more adventurous visitors. The park also features photogenic spots like mural alleys and viewpoints overlooking Ihwa Village and central Seoul.

Tips: Best visited during spring or autumn for vibrant scenery. Combine with nearby Ihwa Mural Village for a full day of exploration.

Lotte World Tower is Seoul’s tallest building, offering observation decks with stunning panoramic views, luxury shopping, restaurants, and entertainment options. The tower stands as a symbol of modern Seoul and is an ideal spot for photography.

Visitors can enjoy sky-high shopping, dine at restaurants with breathtaking views, and participate in seasonal events hosted at the tower. It’s an experience that combines sightseeing, shopping, and entertainment in one location.

Tips: Buy tickets online to avoid long lines, visit during sunset for spectacular views, and consider combining with Lotte World Mall for a full-day outing.